The last time London held the Olympic Games was in 1948, it was the first time that Olympic Games went into TV for the average family. About 500,000 viewers watched the broadcast program which had reached 64 hours, most of viewers were gathered within 130 km around London.
64 years later, the Olympic Games returns to London again, the Olympics broadcast have covered the globe, which is a miracle. Compared with 50 million viewers in 1948, the total number of viewers watching the broadcast of the 2012 London Olympics is expected to reach 4.8 billion people around the world, more than 200 countries and regions. This figure not only reflects the Olympics broadcast has made amazing progress, more broadcast work for the Olympic Games and the Olympic Movement in the development of the world how great significance.
IOC television and general manager of marketing services Timo Lumme explained: “The primary goal of the Olympic Games broadcast is always to ensure the widest possible audience to experience the exciting events of the Olympic Games. This goal under the guidance of number of countries and regions covered by the Olympic Games broadcast worldwide has continued to climb.”
Ensure Olympic Games has an independent development capacity
In addition to help in the worldwide promotion of the Olympic Games and the Olympic values, the broadcast rights agreement signed with the rights-holding broadcasters (RHBs) laid a solid economic foundation for the Olympic movement, Olympic Games in the future to maintain a strong independent development capacity, but also has become the Olympic movement in the past three decades, the main source of income.
On the basis of radio and television broadcast rights agreement is expanded to the field of digital broadcast, and this new form of the important position in the Olympic Games broadcast career in the increasing spread in a broader range of the Olympic Games and the Olympic values play a significant role.
Break broadcast records
Because the proportion of the webcast again increased dramatically, the 2012 London Olympics will easily break the record of 61,700 hours of the Beijing 2008 Olympic Games global broadcast. For example, in the host country, BBC the newly opened 24 Olympic Games in high definition television streaming green, to ensure that the audience can watch all the events in real time via digital TV, is expected to live the total length of 2,500 hours.
The unprecedented live work will be wholly owned by the International Olympic Committee (IOC) under the subsidiary “The Olympics Broadcast Services company” (OBS) is responsible for the production and implementation of the first Summer Olympics exclusive identity of the Host Broadcaster. Four years ago, the International Olympic Committee is jointly set up a joint venture with the Beijing 2008 Olympic Organizing Committee to complete the work. OBS CEO Manolo Romero for the company is proud Olympic broadcast services in more countries and regions.
Romero said: “At present, more and more countries of the audience can experience the fun and excitement of watching the Olympics and enjoy the good feelings brought about by the Olympics moments. Fully proved the fact that not only the Olympic movement in sustainable development , OBS has also been made to capture the unique atmosphere of the Olympic Games and the host city was a great success. ”
First 3D broadcast of the Olympic Games
The one hand, OBS has always been committed to bring more viewers the opportunity to enjoy the dynamic Olympic Games On the other hand, they also always leading the trend of the new tournament broadcast. With 33 sets of “realistic 3D” camera, London 2012 will become the first 3D video service the Olympic Games, which this the world’s greatest sporting events in the form of unprecedented show in front of the television audience. This immersive 3D video service will cover the opening and closing ceremonies, athletics, gymnastics, swimming and diving competitions. Olympic Games will be a total of rights holding broadcasters to provide over 230 hours of 3D live content.
In addition to the 3D broadcast, OBS will use more than 40 ultra-high definition slow motion (HSSM) camera for broadcasters to provide replay of stunning show unprecedented fine screen, and thus the basis for the 2008 Beijing Olympic Games and 2010 Winter Olympics in Vancouver to further enhance the use of ultra-high definition slow motion. OBS is also planning a series of innovative camera system integrated into the overall production planning, a variety of forms of technology to enhance the audience’s understanding of the Olympic sports, such as: point lens camera used in some events, as well as in Eton Dorney The rowing center at 100 meters above the hanging (wire-cams) and other software installed linear camera.
OBS is a joint UK host broadcaster, the BBC and the Japanese national broadcaster NHK television innovations, the form of ultra-high definition broadcast part of the 2012 Olympic Games, allegedly ultra-high-definition will become a mainstream player in the form of the next generation of television media. The ultra-high-definition picture clarity of HD TV 16 times, while also providing unmatched sound, clear and extremely wide-angle camera lens for the audience to bring immersive audio-visual experience. This exciting new broadcast form of small scale trial basis during the Olympic Games, using this form to record the opening and closing ceremonies have been through four sets of ultra-high-definition camera display specially installed in the UK live.